Case Study: OTT Platform Development

• Client Industry: Media & Entertainment
• Project Duration: 12 months
• Team Size: 15 members

Business Challenge

A media company required a comprehensive OTT platform development solution to deliver premium content to users free of cost while maintaining sustainable revenue through advertising. Key requirements included:

• Multi-platform streaming application
• Content management system for movies, shows, and music
• Advanced video player with adaptive streaming
• Advertisement integration system
• Analytics dashboard for content performance
• User engagement and retention features

Solution Overview

OTET Infosystems developed a full-scale OTT platform comprising:

Streaming Application

• Cross-platform application (iOS/Android/Smart TV) using React Native
• Progressive Web App (PWA) for browser access
• Adaptive bitrate streaming
• Offline content download capability
• Picture-in-Picture support
• Multi-language support
• Personalized content recommendations

Content Management System

• Web-based admin dashboard using Vue.js
• Content upload and encoding automation
• DRM integration
• Advertisement placement management
• User analytics and reporting
• Content performance metrics
• Automated content tagging system

Technical Implementation

Component	Technologies Used
Frontend	React Native, Vue.js
Backend	Node.js, Express.js
Database	MongoDB, Redis
Video Processing	FFmpeg, AWS MediaConvert
CDN	AWS CloudFront
Storage	AWS S3
Analytics	AWS Analytics Suite
DRM	Widevine, FairPlay

Key Features

1. Content Delivery

• Adaptive bitrate streaming
• Multi-CDN integration
• Low-latency streaming
• Quality selection options
• Multi-device continuity

2. User Experience

• Personalized recommendations
• Watchlist management
• Content categories and filters
• Smart search functionality
• Social sharing integration

3. Monetization

• Programmatic advertising
• Ad inventory management
• View-through analytics
• Revenue tracking dashboard
• Ad performance metrics

Results and Benefits

• 1 million+ app downloads in first quarter
• 85% user retention rate
• 40% reduction in buffering time
• 99.9% streaming uptime
• 60% increase in ad revenue
• 45% increase in user engagement

Technical Challenges Overcome

• Implemented efficient video compression while maintaining quality
• Developed seamless ad integration without disrupting user experience
• Created robust content delivery network with global reach
• Established scalable content storage and retrieval system
• Integrated multiple DRM solutions for content security

Future Roadmap

• AI-powered content recommendations
• Live streaming capabilities
• Enhanced social features
• Advanced analytics dashboard
• Multi-device sync improvements
• Interactive content features